Roadmarch Prime 185/70R14 88H Tyre

Roadmarch is a high-volume budget brand manufactured by the Shandong Haohua Tire Group, one of the largest tyre producers in China. Based in the Houzhen Industrial Park, the company operates massive, automated facilities that integrate advanced R&D with large-scale production. Roadmarch has established a strong international presence by focusing on cost-efficient manufacturing that adheres to strict global quality standards. Their products carry essential certifications, including DOT, ECE, and ISO9001, ensuring that their tyres meet the safety and environmental requirements of the UK and European markets while maintaining a highly competitive price point.

The Roadmarch range is extensive, offering specialized tread patterns for passenger cars, high-performance vehicles, SUVs, and commercial vans. Key product lines include the Ecoprow series for fuel efficiency and the Primemarch or Primestar series for touring and high-performance stability. Technical highlights include multi-pitch tread block arrangements designed to minimize harmonic road noise and specialized silica compounds that enhance wet-weather traction. Many of their designs feature four wide longitudinal grooves to effectively evacuate water, providing a stable footprint and reducing the risk of aquaplaning during heavy rain.

Roadmarch focus on delivering dependable braking, reliable handling, and a quiet ride for daily commuting and motorway driving. By offering a comprehensive selection of sizes and fitments, Roadmarch serves as a practical and accessible alternative for drivers who require modern, brand-new tyre technology that balances essential road performance with significant cost savings compared to premium alternatives.

PRICING

• Prices are per tyre

TECHNICAL DATA