Michelin Primacy 3 215/50WR17 91W Tyre

Michelin is a world-leading premium manufacturer founded in 1889 in France, consistently ranked at the pinnacle of the tyre industry for innovation and quality. Renowned for its massive investment in research and development, Michelin operates a global network of technology centers and production facilities. The brand is a dominant force in high-level motorsport, including Formula 1 history and Le Mans, using these environments to pioneer technologies that eventually transition to their consumer products, ensuring they set the global benchmark for safety and performance.

The Michelin range is extensive, featuring iconic lines such as the Pilot Sport for high-performance driving, the Primacy series for refined touring, and the CrossClimate, which revolutionized the all-season category. Technical innovations include “EverGrip” technology, which allows tread grooves to widen as the tyre wears to maintain wet grip, and specialized rubber compounds that significantly reduce rolling resistance to improve fuel efficiency and EV range. Their “Performance Made to Last” philosophy ensures tyres remain safe and effective down to the legal tread limit.

Positioned in the premium segment, Michelin is designed for motorists who demand the highest standards of safety, longevity, and driving precision. The brand focuses on delivering a superior driving experience characterized by exceptional braking distances and hushed cabin comfort. Michelin serves as the ultimate choice for drivers seeking a high-investment product that provides long-term value through industry-leading durability and world-class engineering excellence across all road conditions.

PRICING

• Prices are per tyre

TECHNICAL DATA