Imperial Ecodriver 5 195/50R16 Driver 88V XL Tyre

Imperial tyres are a well-regarded Belgian private brand established in 2011 by Deldo Autobanden N.V., one of Europes largest and most influential tyre wholesalers. Leveraging Deldos extensive industry experience and massive logistical infrastructure, Imperial has rapidly expanded its global footprint, with its products manufactured across advanced facilities in both Europe and Asia. The brand is designed to offer a “royal driving experience” by combining European strategic marketing and quality standards with the large-scale production efficiencies of international manufacturing partners.

The Imperial product range is exceptionally diverse, offering one of the most comprehensive size catalogues in the budget market for passenger cars, SUVs, and light commercial vans. Their portfolio includes high-performance summer tyres, dedicated winter options featuring the Three-Peak Mountain Snowflake (3PMSF) symbol, and versatile all-season designs like the popular EcoDriver and Snowdragon series. Technical focus is placed on creating stable handling and effective braking performance, utilizing optimized tread patterns and rubber compounds that meet all rigorous EU and international regulatory standards, including E-mark and REACH compliance.

Firmly positioned as a “high-class budget” brand, Imperial tyres are engineered for drivers who seek reliable everyday performance and modern aesthetics without the premium cost. The brand emphasizes “affordable luxury,” focusing on delivering a smooth, quiet ride and consistent traction in both wet and dry conditions. By providing a vast array of fitments and maintaining a strong commitment to quality control, Imperial serves as a dependable choice for motorists who prioritize value, safety, and a broad selection of seasonal driving solutions.

PRICING

• Prices are per tyre

TECHNICAL DATA